Melon Man Brand is a grassroots lifestyle brand created to celebrate life's finest fruit: watermelon.

From the farmers that grow it to the millions that consume it, watermelon is universally loved and cherished as a summertime delicacy.

Melon Man Brand was formed by Ross Chastain, NASCAR's busiest driver. Coming from a family of 8th generation farmers, the Chastain's have cultivated melons for decades. Ross' signature move after winning a race is smashing a watermelon in front of fans and competitors alike.

Join in the celebration by celebrating watermelons with the Melon Man Brand!